California State University, Northridge

Masters in Business Alumni Association presents:

Case Study:  Key Insights on How a Dead Company Was Resurrected
(and how you can avoid a similar fate)

Download the presentation: (In the Adobe .pdf format)

Steven Katz - Azimuth Marketing Group

Location:
Cal State Northridge

Juniper Hall, Room 4117

Date/Time:
Tuesday, September 19, 2006 6:00 pm - 7:30 pm
                                                                            

 Learn from CSUN business school alumni, Steven Katz, on how JPL/CalTech software startup Oak Grove Systems was revived after becoming victim to the 2001 technology crash. As a key member of the Oak Grove executive team, Steven lead the sales and marketing efforts which helped grow the company from 3 to 60 customers and from zero to over $1 million in annual sales within 1 year resulting in Oak Grove’s successful acquisition in 2005. Steven will share how the patterns and insights learned at Oak Grove can help any company revive themselves – whether from the ruins like Oak Grove or just from stagnant growth.

Discover insights on how to:

• Adjust to changing market conditions over the weekend
• Shift to a truly customer-focused company
• Rely on outsourcing to stay nimble and minimize overhead
• Leverage internet marketing to drive sales

Speaker:  Steven Katz - President, Azimuth Marketing Group

Specializing in helping start-up and smaller technology-focused companies grow their sales, Steven’s firm leverages classic marketing techniques tailored with an ‘Internet twist’ to adapt to the changing way people research and buy today.  His experience includes more than 20 years in high-tech sales, marketing and product development for such innovative firms as Sprint, Sameday.com, Merisel, CMP Media, NMB Technologies and Microsoft. Immediately prior to launching Azimuth Marketing Group (www.azimuthmarketing.com), Steven was VP of Sales and Marketing and developed a comprehensive marketing and channel partnership strategy for the JPL/CalTech business process management software startup, Oak Grove Systems - resurrecting their business and leading to their eventual acquisition by Atlanta-based enterprise software company Seagull Software. Steven earned a BS in Business Administration, Marketing from California State University, Northridge and a MBA from Pepperdine's Graziadio School of Business and Management.