The SoCal AMA Presents

Converting Web Site Visitors to Leads and Customers Increase Your Conversion Rate with Actionable Marketing Strategies!

Download the presentations: (All are in the Adobe .pdf format)

Steven Katz (Introduction) - Azimuth Marketing Group (184k)
Rhonda Gilligan - Walt Disney Parks and Resorts Online (4.7 MB)
Olivier Chaine - SalesBuilder, Inc. (2.5 MB)

Location:
Luxe Hotel
11461 W. Sunset Blvd Los Angeles, CA 90049
(310) 476-6571

Date/Time:
Thursday, April 20, 2006 6:00 pm - 9:00 pm

So you've gotten the prospect to your website - now what? Your site's design is great. The content is clean and informative. But for some reason they still aren't responding to your offers.

Join the SoCal AMA and a distinguished panel of experts on Thursday, April 20th for an exciting event that will teach you how to capture leads by taking an analytical and focused approach to lead conversion. You'll learn dozens of proven strategies for increasing your conversion rate and making your web site "work harder!"

Topics include:

• How to translate your web site analytics into usable business intelligence
• Using web site analytics for behavioral and demographic segmentation
• How to increase conversion rates by tailoring content to each segment
• The effectiveness of "Save the Sale" tactics including immediate response tools like live chat and call me now
• Actionable marketing tactics for both large and small companies

Our panel of experts will include:

Rhonda Gilligan - Walt Disney Parks and Resorts Online, Manager of Content Development / User Experience Design Lead - Ms. Gilligan has over 20 years experience in advertising, marketing communications and business strategy. She is a published author and recognized expert in the creation of web-based business solutions that support traditional values of sustainable profitability, and is a frequent speaker on topics of Internet content strategy. Ms. Gilligan has also served as Senior Content Strategist for Transamerica Life Insurance and Investments, and led the creation of the content department for IBM's Santa Monica e-business Innovation Center. In 2002, Ms. Gilligan was hired by Disney Parks and Resorts Online to create and manage their Content Development team. Ms. Gilligan also serves a User Experience Design Lead on large, business-critical initiatives including an ongoing work effort to optimize online sales, conversions and per-sale revenues for Disneyworld.com.

Olivier Chaine - SalesBuilder, Inc., Founder and CEO - Olivier combines an in-depth background in business and marketing strategy with a deep understanding of technology and customer behavior to help companies such as Ticketmaster, Entertainment Publications, Citrix, Intuit and Microsoft focus their strategy and achieve profitable growth. Prior to founding SalesBuilder, Olivier spent three years as the Vice President of Technology and Web Operations at LowerMyBills.com, where he successfully developed an enterprise-wide data warehouse. Olivier was also the Senior Director of Strategy and Technology Consulting at USWeb/CKS, where he worked on over two dozen projects for companies such as Hewlett Packard, Kaiser Permanente, Peakcare and Warner Bros. Olivier holds a B.S. in Engineering from Harvey Mudd College.

Steven Katz (moderator) - Azimuth Marketing Group, President - Steven's background includes more than 20 years experience in high-tech sales, marketing and product development for such innovative firms as Sprint, Sameday.com, Merisel, CMP Media, NMB Technologies and Microsoft. Prior to launching his firm, Steven helped develop a comprehensive marketing and channel partnership strategy for the JPL/CalTech business process management software startup, Oak Grove Systems - growing their business from 3 to 60 clients - leading to their eventual acquisition by Atlanta-based enterprise software company Seagull Software. Steven earned a BS in Business Administration, Marketing from California State University, Northridge and an MBA from Pepperdine's Graziadio School of Business and Management. A member of the AMA for over 20 years, Steven served on the AMA, Southern California Chapter’s board from 2002-2005 as the Secretary and Treasurer.